Honeywell had begun internal initiative aimed at adopting UX principles to enhance their customer relationships. Grey Market was employed to support Honeywell in identifying user types, behaviors and developing personas leading to changes in the site design to better serve their visitors.
Grey Market first identified assumed user types based on Honeywell’s existing market research. Extensive primary research led to six richly developed personas of Honeywell’s visitors to inform future CXPO decisions
Grey Market complete quarterly data analysis for Honeywell's corporate domain to get a more quantitative understanding of how site design and functionality was impacting Honeywell's users.
Armed with the analytics and personas, Honeywell recognized the need for site design changes to optimize their performance. Grey Market created a design and strategy for incremental changes that have a noticeable impact on user satisfaction.